Fintech Influencer Marketing Agency in Spain
Flake Agency is an influencer marketing agency specialized in fintech, finance and financial creators in Spain. For more than five years, we have helped fintech companies, investment platforms, banks and other financial brands design influencer marketing campaigns focused not only on awareness, but also on customer acquisition, qualified leads and conversion.
Since 2021, our team has worked at the intersection of financial marketing, creator partnerships and regulatory compliance, managing campaigns across YouTube, Instagram and TikTok for companies operating in highly regulated financial markets.
Our experience includes working with brands such as Trade Republic, Freedom24, Revolut, Vesto, TaxDown, Mintos, Urbanitae, OCU, Fundación MAPFRE and other fintech and financial companies, as well as collaborating with some of the most relevant finance, investment, economics, business and educational creators in the Spanish-speaking market.
Flake Agency also represents selected influencers on an exclusive basis, giving financial brands direct access to creators with whom we maintain long-term commercial and strategic relationships.
Our goal is simple: turn influencer marketing into a measurable acquisition channel for financial companies.
Influencer marketing built specifically for fintech companies
Influencer marketing for a fintech is very different from launching a campaign for a fashion, food or consumer brand.
Financial products require more explanation. Users need to understand what the product does, why they should trust the company, how it differs from alternatives and, in many cases, what risks are involved.
At the same time, fintech companies operate within a regulatory environment in which communications about investments, financial products and commercial partnerships require particular care.
That is why Flake Agency specializes specifically in influencer marketing for fintech and finance.
We combine four areas that are essential for financial brands:
- access to relevant financial influencers and creators;
- performance-oriented campaign strategy;
- financial advertising and influencer compliance;
- measurement focused on leads, registrations, funded accounts, customers and revenue.
Instead of treating creators purely as media inventory, we build campaigns around the entire customer journey.
From influencer views to customer acquisition
For fintech companies, views alone are rarely enough.
A campaign can generate hundreds of thousands of impressions and still fail to produce meaningful business results.
Our campaigns are therefore designed around metrics such as:
qualified traffic, leads, registrations, KYC completions, first deposits, funded accounts, purchases, activated customers, CAC and revenue.
The exact conversion event depends on the client’s business model.
For an investment platform, the relevant objective may be a verified and funded investor.
For a tax platform, it may be a completed tax return.
For a lending, real-estate investment or alternative investment platform, it may be a qualified investor or first investment.
For a banking or fintech app, it may be an activated account or card user.
This performance approach allows influencer marketing to become part of the company’s customer acquisition strategy, rather than remaining an isolated branding activity.
Influencer marketing campaigns focused on conversion
Over more than five years of campaigns, we have learned that successful fintech influencer marketing usually depends on much more than selecting a creator with a large audience.
It requires alignment between:
creator + audience + product + message + offer + landing page + conversion funnel.
Our work can include:
- creator identification and selection;
- audience and content analysis;
- campaign strategy;
- negotiation and contracting;
- influencer briefing;
- content concept development;
- YouTube integrations;
- dedicated YouTube videos;
- Instagram Reels and Stories;
- TikTok campaigns;
- long-term creator ambassadorships;
- affiliate and performance structures;
- tracking links and attribution;
- promotional codes;
- paid media and usage rights;
- campaign reporting;
- CAC and conversion analysis;
- campaign optimization.
Flake Agency has managed thousands of creator integrations across YouTube, Instagram and TikTok, giving us a large historical dataset for understanding which combinations of creators, formats, products and messages are more likely to generate results.
Financial influencers and exclusive creator representation
One of Flake Agency’s differentiating factors is our relationship with financial creators.
In addition to managing campaigns for fintech brands, we represent selected influencers and financial creators exclusively for commercial partnerships.
This provides brands with access to creators through a team that understands their audience, positioning, historical partnerships and commercial requirements.
Over the years, we have worked with creators across finance, investing, economics, entrepreneurship, law, technology and business, including profiles such as Juan Ramón Rallo, Celia Rubio, Pablo Gil, JF Calero and other leading Spanish-speaking creators.
Not every financial campaign requires a traditional “finfluencer”.
Depending on the product, the most effective creator may instead specialize in:
- personal finance;
- investing;
- economics;
- entrepreneurship;
- taxation;
- technology;
- legal education;
- real estate;
- cryptocurrencies;
- business;
- general education.
Our role is to identify the creators whose audience, credibility and communication style fit the financial product being promoted.
YouTube influencer marketing for fintech
YouTube is particularly relevant for many financial products because it allows creators to explain complex propositions in greater depth.
A fintech product often requires considerably more context than can fit into a short-form advertisement.
Through long-form content, creators can explain:
- how a financial product works;
- why they use it;
- its main features;
- potential advantages;
- associated risks;
- who the product may or may not be suitable for.
This combination of education and recommendation can make YouTube especially powerful for products that require a high level of trust before conversion.
Flake Agency has managed more than 3,000 YouTube integrations, in addition to more than 1,500 Instagram and TikTok activations, across financial and other specialized campaigns.
We use this experience to determine when a short integration, dedicated video, recurring partnership or multi-creator campaign is the most appropriate format.
Instagram and TikTok for financial brands
Short-form platforms can also play an important role in fintech acquisition.
Instagram and TikTok are particularly useful for reaching younger audiences, building familiarity with a brand and repeatedly exposing potential customers to a financial proposition.
However, financial products cannot always be communicated effectively through short-form content alone.
For that reason, we frequently design campaigns where different channels play different roles:
TikTok or Instagram → discovery and awareness
YouTube → education and trust
landing page → conversion
retargeting or recurring creator exposure → customer acquisition
The objective is not simply to buy posts, but to create a creator-driven acquisition funnel.
Fintech influencer marketing and regulatory compliance
Financial influencer marketing requires particular attention to regulation and advertising standards.
Depending on the product, jurisdiction and content of the communication, fintech campaigns in Spain and the European Union may need to take into account guidance, rules or expectations from organizations such as the Comisión Nacional del Mercado de Valores (CNMV), the European Securities and Markets Authority (ESMA) and AUTOCONTROL.
The CNMV has increasingly focused on the activity of finfluencers and financial content creators, particularly when social media communications involve investment products or could constitute investment recommendations.
At European level, ESMA has also published guidance concerning investment recommendations made through social media, including the responsibilities that may arise when financial information or opinions are communicated to an audience.
In Spain, AUTOCONTROL and the influencer advertising framework are also relevant when a commercial collaboration must be clearly identified as advertising.
For financial brands this means that influencer marketing cannot simply be approached as:
send a brief → publish the content.
The relationship between the advertiser, the agency and the creator requires processes that help ensure that commercial communications are understandable, properly disclosed and appropriate for the product being advertised.
Flake Agency works with fintech companies to incorporate compliance review into the influencer marketing workflow, while coordinating with the client’s legal and compliance teams whenever necessary.
Our role is not to replace the legal advisers or regulators responsible for interpreting applicable legislation. It is to help financial advertisers translate those requirements into a creator campaign that can actually be executed effectively.
CNMV, ESMA and finfluencers
The increasing attention paid to finfluencers by the CNMV and ESMA reflects a broader change in financial marketing.
Consumers increasingly discover investment platforms, financial products and financial education through creators rather than exclusively through traditional financial media.
This creates opportunities for fintech companies, but also responsibilities.
A financial creator may simultaneously be:
an educator, a media channel, a brand partner and an influential voice in investment decisions.
The distinction between general financial education, commercial advertising and an investment recommendation therefore matters.
For this reason, fintech influencer campaigns should consider compliance before content is recorded, rather than attempting to correct problems after publication.
Flake Agency’s experience working specifically within the financial sector allows us to incorporate these considerations at campaign-design level.
More than five years specializing in fintech and financial influencer marketing
Flake Agency was founded in 2021.
Since then, we have spent more than five years working with financial companies and creators and testing different approaches to influencer-led customer acquisition.
During this period we have managed campaigns involving:
- investment platforms;
- brokers;
- fintech apps;
- banks;
- tax platforms;
- alternative investment businesses;
- financial education companies;
- crypto companies;
- real-estate investment platforms;
- personal finance products.
Working repeatedly within the same industry creates an important advantage.
We are able to compare performance not only between individual influencers, but across different:
financial products, creator categories, formats, messages, acquisition funnels and partnership structures.
That accumulated experience helps us avoid treating every campaign as an experiment starting from zero.
Working with fintech brands in Spain
Spain has developed a sophisticated ecosystem of fintech companies, financial creators and digitally native investors.
At the same time, financial brands competing in Spain face an increasingly crowded acquisition environment.
Paid social, paid search and affiliate marketing remain important channels, but influencer marketing provides something these channels often struggle to replicate:
borrowed trust.
A creator who has built a relationship with an audience over several years can introduce a financial product within an existing context of credibility.
That trust cannot simply be purchased through impressions.
It needs to be transferred carefully from:
creator → product → financial brand.
Our job is to make that process measurable and scalable.
Influencer marketing for fintech companies expanding into Spain
Flake Agency also works with international financial companies entering or expanding within the Spanish market.
A campaign that performs well in another European country cannot always be replicated directly in Spain.
Creators, audience behavior, cultural references, advertising expectations and financial media consumption vary significantly between markets.
We help international fintech companies understand:
- which Spanish financial creators are relevant;
- how creators are commercially structured;
- typical campaign formats;
- how to approach creator negotiations;
- which messages resonate with Spanish audiences;
- how financial products should be explained;
- how compliance affects campaign execution;
- how to evaluate campaign performance.
This allows international brands to develop a local influencer marketing strategy for Spain instead of merely translating an existing campaign.
Long-term creator partnerships
Some of the strongest fintech influencer campaigns are not one-off activations.
Financial services require trust, and trust often grows through repetition.
A user may discover a fintech through one creator integration, see the company again several weeks later and only become a customer after multiple exposures.
For this reason, we frequently evaluate creators not only based on the performance of one campaign but on their ability to become long-term partners or ambassadors.
Recurring partnerships can improve:
- brand familiarity;
- credibility;
- message understanding;
- conversion rates;
- creator authenticity;
- acquisition efficiency.
Our campaign analysis therefore looks beyond individual content pieces and considers the incremental value of repeated creator exposure.
Influencer marketing measurement for fintech
Attribution is one of the most challenging aspects of influencer marketing.
Customers may watch a YouTube video today, search for the brand several days later and convert without ever clicking the creator’s tracking link.
Others may first discover the company through Instagram, research it independently and eventually convert through Google.
For this reason, evaluating creator campaigns exclusively through last-click attribution can underestimate their contribution.
Depending on the client and campaign, we analyze a combination of:
tracking links + promotional codes + registrations + CRM data + KYC + deposits + conversion rates + customer acquisition cost + creator-level performance.
The objective is to get as close as possible to the real commercial contribution of every creator.
Why fintech companies work with Flake Agency
Financial companies choose Flake because we combine expertise that would normally require several different partners.
We understand:
influencer marketing.
We understand:
financial products.
We understand:
performance and customer acquisition.
And we understand the additional compliance requirements surrounding financial advertising and finfluencers.
That specialization allows Flake Agency to operate as a strategic partner between the fintech, its marketing team, its compliance department and the creators responsible for communicating the product.
Our fintech influencer marketing process
A typical project starts by understanding the business rather than immediately proposing influencers.
1. Product and acquisition analysis
We review the financial product, customer profile, acquisition funnel, target CPA or CAC and the action that defines a valuable customer.
2. Creator strategy
We identify the creator profiles and platforms most likely to reach the appropriate audience.
3. Creator selection
We evaluate creators using audience fit, content quality, credibility, historical performance and commercial compatibility.
4. Negotiation and campaign design
We negotiate partnerships and determine the most appropriate content format, message and campaign duration.
5. Compliance workflow
Where necessary, campaigns are reviewed in coordination with the fintech’s legal or compliance team, taking into account relevant CNMV, ESMA and advertising requirements.
6. Launch
Content is published across the selected creator channels.
7. Measurement
We evaluate traffic, leads, registrations, KYC, deposits, customers, revenue or other relevant conversion events.
8. Optimization
High-performing creators and messages can be scaled, while underperforming approaches are adjusted or discontinued.
This creates a continuous process of:
test → measure → learn → optimize → scale.
Influencer marketing agency for finance, investment and fintech
Although our work extends across different financial categories, the common denominator is specialization.
Flake Agency focuses on campaigns where trust, education and conversion matter.
That includes areas such as:
fintech, investing, banking, personal finance, financial education, tax, real estate investing and other regulated financial services.
This specialization gives our team a deeper understanding of both the creators and the audiences involved in financial decision-making.
Looking for a fintech influencer marketing agency in Spain?
If your company is looking for an influencer marketing agency specializing in fintech and finance in Spain, Flake Agency can help you build a strategy around the business result that actually matters.
It may be:
qualified leads.
It may be:
new customers.
Or it may be:
profitable customer acquisition at scale.
Our work combines financial creators, campaign strategy, exclusive influencer representation, compliance processes and performance measurement into a single specialized service.
Flake Agency helps fintech and financial companies turn creators into a measurable customer acquisition channel.
Frequently asked questions
What is a fintech influencer marketing agency?
A fintech influencer marketing agency specializes in connecting financial technology companies with creators who can communicate financial products credibly and effectively. Unlike a general influencer agency, it must understand financial products, customer acquisition metrics and the regulatory considerations surrounding financial advertising.
Is Flake Agency specialized in fintech?
Yes. Flake Agency specializes in influencer marketing for fintech, finance and financial brands and has worked in the sector since 2021.
Does Flake Agency work with financial influencers?
Yes. Flake Agency works with creators specializing in finance, investing, economics, business, taxation, technology and related categories. The agency also represents selected creators exclusively for commercial partnerships.
Does Flake Agency work with international fintech companies entering Spain?
Yes. Flake Agency helps international fintech and financial companies design and execute creator campaigns for the Spanish market.
Can influencer marketing generate customers for a fintech?
Yes. When the creator, audience, product, message and conversion funnel are correctly aligned, influencer marketing can contribute to leads, registrations, verified users, funded accounts and paying customers. Campaign performance should therefore be measured using acquisition metrics rather than views alone.
Does financial influencer marketing need to comply with CNMV and ESMA rules?
Depending on the financial product and the content being communicated, rules and guidance from bodies such as the CNMV and ESMA may be relevant. Advertising disclosure standards, including those associated with AUTOCONTROL in Spain, can also apply. Financial companies should assess the regulatory requirements applicable to each campaign.
Which platforms work best for fintech influencer marketing?
YouTube, Instagram and TikTok can all be effective depending on the financial product and target audience. YouTube is particularly useful when the product requires explanation and trust, while Instagram and TikTok can be effective for discovery, repeated exposure and shorter-form communication.
How should a fintech measure influencer marketing?
Relevant metrics can include traffic, leads, registrations, KYC completions, deposits, funded accounts, purchases, activated customers, revenue and customer acquisition cost. The appropriate KPI depends on the fintech’s business model and acquisition funnel.
Why choose a specialized financial influencer marketing agency?
Financial marketing combines complex products, high customer-acquisition costs, trust requirements and regulatory considerations. A specialized agency understands both creator marketing and the financial customer journey, reducing the amount of experimentation required to build an effective campaign.